Amazon’s carbon intensity –- a measure that divides its emissions by gross merchandise sales –- fell 1.9% but its global carbon footprint grew 18%. May be an illustration of the rebound effect
They can also engage in virtue signalling by uploading photos of eco-warrior gestures – like using reusable cups for takeout coffee or turning off the lights in an empty room
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But all that verbiage glosses over the issue of whether encouraging people to buy more stuff that has to be hauled around the world might have a negative environmental impact
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