The goal is for the ads to appear like they're part of the game, like digital billboards in sports stadiums. Formats could include ads that give viewers rewards for watching ads and promotions for in-game items like avatar skins
The story between Signal and Facebook looks complicated, however:
« Augustine Fou, a cybersecurity and ad fraud researcher who advises companies about online marketing, expressed skepticism about Signal's insistence that people would recoil if they understood ad tech.
"When I spoke to Millennials to ask about whether they're concerned about tracking, they said, 'We have nothing to hide so we don't care,'" he told The Register in a phone interview. "I'd have expected young people to be more sensitive." »